Dallas, TX
July 6, 2009, 08:00 EST
Dr. Joe Duarte's Market I.Q.


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Tales From the Road: In the Common Room
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What CMT, Junior Tennis, And Rip Van Winkle Have In Common
This is a special Market IQ Report

Yeah, on the road for two weeks running. This time in Waco, Texas. Sure, junior tennis takes you to all the high flying places in the world. Yet, you can see things that you wouldn't see at home, or maybe in familiar places. And you sometimes get a glimpse into something beyond the polls, the news reports and the op-ed page.

Traveling, even for a purpose, also gives you a chance to watch people, get ideas about things, and kind of take the pulse of the country, or at least your little slice of it, such as it is at that point in time. One of the interesting places on the road is the common room at the hotel. It gives you a chance to see what people do first thing in the morning. What they eat, how they interact, and what the general feeling of a group may be at any one time.

On this trip, we noticed several things. First, large families seem to travel together more often than they used to. Also, people seem to like to have breakfast, even at hotels in their pajamas. That's strange enough on its own, and makes you wonder, except you can't really find a place to file that one under.

There were several groups of people. One was the large family, which was mostly women with children. The snippets of conversation we caught was that they were there for some family event. They mostly spoke to each other and paid no attention to the television screen or to anyone else that wasn't in their group.

Among the different groups of men in the room, there was a high level of interest on the television screen. Nope, it wasn't on Fox News or CNN. It was on CMT, the country music video channel. It had the usual assortment of hard life stories about relationships gone sour and folks who have a hard time making ends meet. Yet, the packaging was glitzy. Lots of good looking young women in revealing yet simultaneously conservative looking clothes, lots of guys in black hats surrounded by more young good looking women in revealing yet conservative clothes and lots of trucks, guns, and scenery, either backwoods or rugged country. You know the drill, Clint Eastwood meets Ranger Rick.

The point is that men, especially in the 25-54 demographic were staring at the screen, continuously. In fact they were almost in rapture. That was creepy, and makes you wonder about what kind of lives these guys are leading. It also makes you wonder what CMT's ad rates are and what their advertisers are getting out of the exposure.

CMT is part of Viacom's video stable that includes MTV and all of its offshoots. The format is about the same as MTV's original 1980's fare. Lots of videos, and little else. It seems as if sex still sells. The question is whether anyone's buying, what CMT sells that is.

Yet, it may be more than just sex, although that grabs your attention. Country music is about traditional values, even if the package is now a lot slicker, and the stories are a bit more risque', while the cliche' factor has risen tenfold. Looking at the videos and then at the faces of the people in the room was kind of eerie. It's as if they wanted to jump into the screen in order to escape their current life.

The mood in the air was nearly palpable. It was as if the crowd was collectively saying, "give us anything but bad news and politics." Give us something that we can relate to that won't hurt and won't have consequences.

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  • Conclusion

    With the Massachussetts senate election on Tuesday, you have to wonder if by Wednesday life won't be different in the U.S. Sure, we'll all get up and go to work, at least those of us who are lucky enough to work.

    And yes, the day to day things that we all do are likely to be there. Yet, you get the feeling that something will give on Tuesday. And that if it doesn't people aren't likely to change their minds about anything that they do before the mid-term elections.

    An editorial in The Wall Street Journal suggests that Tuesday could be the day when the "backlash begins," stating in essence that if "the next political trend the Bay State might foreshadow is a voter backlash against the Democratic Party."

    The editorial notes that independent voters are the key and that "do not realize that independents outnumber Democrats—51% of registered voters in the state are not affiliated with a party, while 37% are registered as Democrats and 11% as Republicans."

    Think about it, the rest of the country is increasingly involved in tea parties, at least conceptually. And if Massachussetts tips the scales, things could go significantly lower in a hurry for the Democrats.

    And if our common room observation is any indication of where the mainstream interest is right now, it's on CMT, and on family matters, not on politics.

    So one of two things is going on. One is that folks have made up their mind and are now moving on. Or two, people have had enough of the current state of things and are tuning out. Either way it says that people aren't paying attention to Washington any more, and that suggests that on a certain level Washington is irrelevant. That's called indifference, and in some ways suggests apathy.

    When people don't care, they do one of two things. They stop participating, or they decide that no matter what happens they have to make things change at any cost, which brings to mind an old saying that describes a hero as someone who's too cold and hungry to give a damn, which is why they do heroic deeds since the outcome is irrelevant.

    In other words, apathy is the prelude to drama, and drama is not what the world needs right now. Yet, that is what could happen a major development of some kind, political or otherwise.

    Either way, it's worrisome, way worrisome. If the market starts to get wind of this, it could lead to a major move of its own. The question is the direction of the move. And if last Friday's action is any indicator of what lies ahead, it could be a good time to make like Rip Van Winkle and take a good long nap, right after selling all stocks.

    Know when to sell and how to make money when the market falls. Get a detailed trading plan in your pocket. Read Dr. Duarte's All NEW Books "Market Timing For Dummies." and "Trading Futures For Dummies." The Trading Manuals for All Seasons. Also Available As Kindle Books.

     


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