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As the Obama administration digs in its heels, passing
increasingly stifling anti-business legislation, even the very wealthy
are starting to curb their appetites for spending, perpetuating the vicious
cycle, likely extending the grinding economic climate.
According to The New York Times: "Late last year, the highest-income households
started spending more confidently, while other consumers held back. But their
confidence has since ebbed, according to retail sales reports and some economic
analysis." And if the high end isn't spending, it's not very likely that the
beaten down middle and low ends are likely to pick up the slack anytime soon
due to the rising uncertainty in the country and the persistently high levels
of unemployment.
Aside from the usual littany of problems, ie. the situation in Europe, high unemployment,
and so on, there is now the unknown effect of the financial regulatory bill that
will be signed into law this week. A great deal of what's in that bill and its
effects will be left up to regulators, whose implementation and administration
of the principles of the law has yet to be developed, much less felt.
It's pretty simple. The top income bracket is responsible for a very large portion
of the economy. According to The New York Times: "the Top 5 percent in income
earners — those households earning $210,000 or more — account for about one-third
of consumer outlays, including spending on goods and services, interest payments
on consumer debt and cash gifts, according to an analysis of Federal Reserve
data by Moody’s Analytics. That means the purchasing decisions of the rich have
an outsize effect on economic data. According to Gallup, spending by upper-income
consumers — defined as those earning $90,000 or more — surged to an average of
$145 a day in May, up 33 percent from a year earlier. Then in June, that daily
average slid to $119." That's a nearly 18% pullback. Another way of looking at
it is that the big spenders took about one fifth of their expenditures away in
a period of a few months. That's a big air pocket, and may be the central reason
why things suddenly feel a bit worse.
And you can see it in several places. According to The Times: "At the high end,
luxury hotel chains like the Four Seasons and Ritz Carlton said bookings were
much stronger earlier this year but had recently slowed. And upscale retailers,
including Saks and Neiman Marcus, said sales growth eased in June. Overall retail
sales slid in June from May, the government said this week."
Yet, this is an interesting observation: "By spring of last year, the savings
rate — which represents the percentage of after-tax income not spent — of the
top 5 percent of income earners had turned negative, according to the analysis
by Moody’s Analytics. That meant the group was spending more than it made." To
us that says that the upper end consumer had little choice but to pull back as
their ability to keep up with their spending habits may have run out due to an
overall decrease in the economy. It's almost as if a buch of people in a weekend
jogging group took off down a trail. By the middle of the run, some couldn't
keep up, so those that could lost enthusiasm, and stopped as well.
Conclusion
The 80-20 principle (Paretto's Rule) states that 20% of the capacity of any system
does 80% of the work. This is a mathematically derived formula which has been
verified and is used on a regular basis by its followers with fairly successful
results in multiple applications.
We think that it applies here quite well. If the upper end is responsible for
33% of the economy, and this group pulls back, the effects through the economy
are magnified, as Paretto's rule takes over.
That explains the big air pocket that is being displayed in economic statistics,
such as retail sales, and last week's sudden decline in consumer confidence.
What makes things worse is that despite the clamor for Washington to do something
sensible, nothing is coming, other than more regulation and the threat of higher
taxes. That's not a good recipe to get upper income people to spend.
We'll be on Twitter
some time today before the market closes with some updated comments.
Know when to sell and how to make money when the market falls. Get
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Shares of Sears Holdings (Nasdaq: SHLD) have been in
a huge bear market since they topped out in April.

Chart Courtesy of StockCharts.com
When Sears bought K-Mart, it was trumpeted as a stroke
of genius. The company was promoted as both a retailer
and a real estate play. The former was obvious, K-Mart
would give the company access to the low end, and
Sears would provide diversification as it was a gateway
into the middle end.
The real estate play would come from the prime anchor mall locations held by
Sears and by K-Mart's stand alone stores and the ground they were built on.
The problem is that K-Mart can't compete with Wal-Mart, and Sears is struggling
in the middle end, while shopping malls are becoming empty parking lots on a
much too regular basis.
At the current price, near 63 as of Friday's close, SHLD pays no dividend, and
sells at over 30 times earnings. Its return on equity is a mere 2.6%. It does
sell below book value, but there may be a reason for that.
Bottom line? The low end of retailing combined with heavy mall real estate is
not being viewed by the market as a good business model in this environment.
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