Shares of Costco
(Nasdaq: COST) are testing their recent lows, but one store
seemed packed to the rafters on a recent drive-by. Retailing
stocks are getting hurt along with the market, but some
may be doing better than others. And Costco may be one
of them given the crowd of cars that we witnessed in the
parking lot of the one near the Arboretum in Austin, TX.

Chart Courtesy of StockCharts.com
To be sure, translating a full parking lot into a rising
stock takes some research. But, it can happen. When the
recession was at its low-point, we started taking note
of the number of cars in the drive-through window of a
Starbucks (Nasdaq: SBUX) in the University Park, Northpark
Mall area of Dallas.
It made no sense to us to see more and more cars waiting for expensive coffee
as the econonmy worsened and the shares of the company made new lows.
But it kept on happening. It wasn't totally busy every time we passed by. But
it became busy more often as time went by. So we started watching the stock.
And after a few weeks, we noticed that shares of Starbucks began to move sideways.
The drive-through window remained busy. And the shares of Starbucks started to
rally. After a while the company stopped closing stores and shares began to rise.
Then came a couple of good earnings reports, and the shares really took off.
What's the moral of the story? Sales have to start with people coming to your
store. And if Costco's parking lots are full, it stands to reason that some of
those people in the store are buying stuff.
The key is to start watching the parking lots, go into the stores, see how many
people are buying things, and what they're buying. Then start watching the stocks.
If you're doing your homework, chances are that the mutual funds and hedge funds
are doing the same. Peter Lynch made a fortune in the 80s kicking the tires.
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