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Some investors had been thumbing their noses at the stock market by investing in wine futures. But even that derivative market has collapsed, leaving yet another group of inexperienced investors holding the bag, but also potentially causing problems for yet another sensitive sector of the economy in parts of Europe and elsewhere.
A good friend, a few months ago, was bragging to us about how much money he was making by trading wine futures. But, the last time we mentioned the topic, he quickly changed the subject. And he's not alone. According to The New York Times, the annual wine tasters and wine futures trading party in Bordeaux, France could be a sobering affair this year as "connoisseurs have gathered every spring since the early 1970s for the tastings, known as the “campagne primeur,” or futures campaign. But never have they done it in the midst of so deep a recession, after so frothy a market."
Yes, it's time to worry if your portfolio has hinged on the vagaries of the pallate, at least as it applies to wines as the wine bubble is set to burst. According to The Times: "The “en primeur,” or wine futures, system works to the advantage of the wine-producing chateaus, providing them with cash for part of their product while it is still in the barrel; investors and consumers have the chance to buy wine at prices that have the potential to rise substantially."
For one thing, this market is set to return to fundamentals, which means that as it once did, good wine will actually cost more than not so good wine, something "that seemed to change after an exceptional 2005 sent prices spiraling upward. The vintages of 2006 and 2007 were merely average, but prices did not fall, kept aloft by a surplus of nouveaux riches big spenders." You bet, the excesses that preceded the bursting of the housing bubble had spread to the wine market, and now are deflating it just as well.
In fact, the wine market is now a microcosm of the rest of the investment world as "many of the speculators who drove prices to extraordinary levels have disappeared, or turned from buyers to sellers as they try to raise cash to cover their overleveraged bets. And the bankers and traders who thought nothing of spending hundreds of dollars on a bottle are now worrying about losing their bonuses, if not their jobs."
So, a stark reality has set in for a community that may not have been expecting such drastic changes as "some overseas buyers have decided to skip the tastings this year, complaining that top chateaus will not accept that in a market this weak, prices must fall. Some of the smaller merchants whose livelihoods depend on selling the wine, including some of the Bordeaux middlemen known as négociants, are said to be at risk of failing."
But the chateaus don't seem to understand market forces. According to one expert, quoted in The Times, "the gap between the pricing expectations of wine merchants and the chateaus over what was expected to be a decent, though not great, vintage was the biggest he had seen in two decades," so he's not sending a team to the annual gathering. Another expert, echoed the sentiment noting "he did not expect to be able to sell the new wine at a profit without substantial price cuts."
Here's a fact to get your arms around as you sip some Ripple or Boone's Farm: "Prices for the best wines from around the world rose in tandem with the financial bubble, with both institutional fund managers and home-based Internet traders getting into the act. The London International Vintners Exchange’s 100 index, which tracks trading in 100 fine wines, mostly red Bordeaux, nearly tripled in dollar terms from February 2005 to August 2008. The index has lost about 43 percent of its value since then."
Conclusion
We can be a bit tongue in cheek about this story. But one fact is clear. All markets will correct toward their means once excesses reach the tipping point. And the wine futures market is no different.
Yet, the parallels to housing are both stark as well as indicative of how bubbles develop and eventually burst.
Once a niche market, real estate became the province of the masses, with home flippers being egged on by television shows which touted the potential riches available in the marketplace.
Now, reality has set in for the wine market, once the stomping ground of the elite. The real question, though, is what's next?
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